Coaching in German


The goal – it’s a dream to be realized by specified dates

Saying coaches

In the Russian market of educational services at the beginning of the XXI century, a new beautiful foreign word “coaching”, with a lot of meaning and understanding, interpreted as a form of organized counseling and therapy is for managers, and even as a new management style. Particularly active on coaching in our country spoke after the First International Conference, held in St. Petersburg and Moscow in 2002. Then the concept of “coaching” raises many questions. And although today the issues become even more the word organically fit into the market and find a company that provides services in training, coaching and consulting is easy.

What is coaching? That was the question asked by different categories of people. And those who sell it and those who buy it. Some are concerned with how you can make money on it, the other – the result of a get for your money and how it differs from the result of coaching all known methods of early support, training and consulting. So maybe coaching – it’s just “old wine in a new bottle?”

The purpose of this article – to understand this “fundamental question” by analyzing the experience of German literature and coaches, theoretical and practical developments which are suitable, in my opinion, to the Russian reality, and which I used as a training leader in the German company REHAU.

But to begin to address the sources. Namely, to the etymology of the word “coach”, it is of Hungarian origin, became widespread in England in the XVI century and meant “chariot”. In the second half of the nineteenth century English students so called private tutors. In the early nineties of the XIX century “coach” is firmly in the sports lexicon as the name of the coach. Gradually, the sport value is transferred to any activity associated with counseling. And in the 70 years of the twentieth century in the United States appear first “coaches” in the modern sense.

Christofer Rauen in his book «Coaching. Innovative Konzepte im Vergleich »allocates 7 phases of coaching:

1. From the 70th to the mid-80s – Phase origin of coaching in the United States;

2. The mid-80s – its distribution in the United States;

3. the mid-80s – “splash” of coaching in Germany;

4. The end of the ’80s in Germany – a system development staff;

5. Start the 90s in Europe and the United States – a phase of differentiation of coaching;

6. The mid / late 90′s in Europe and America – promoting it (see. Table. 1);

7. Since 2002 – in-depth phase of professionalization of coaching.

Consider the last step in more detail. So recently become prominent in coaching target groups and methodically differentiated application; increased demands on the quality of practice; begins standardization of practice and training; increasing intensity in the research; organizes international congresses and meetings; there are “young” coaches and followers of the first wave. At the same time, any activity considered coaching, if it occurs in the form of a conversation or counseling (eg, astrological coaching, dancing, coaching, etc.). As we can see, in the western market takes place almost the same as ours. And Russia has been going on in a given direction, only completely different pace and with their national circumstances. National characteristics coaching leave to consider the next time, and now offer to meet with the “Western” model of coaching, especially where I had to thoroughly explore and implement in practice when dealing with leading masters of coaching in Germany, Austria and Switzerland.

To date, there is a difference in the basic models of coaching: the Anglo-American and the average European (Werner Vogelauer, 2005) .B first case, the emphasis is more on the methodical, “working” tools; the second – more commonly used psychological component of the process, it does not rule out the methodological part.

Coaching as a new method of consultation, appeared in Germany in the mid-80s. His first success was appreciated by athletes who want to show outstanding results behind them rushed businessmen, top managers, politicians, dreaming of a “magic wand” to achieve goals. Something happened that should have happened: coaching has become a myth, magic bullet, allows to achieve concrete results by a certain date.

How did German experts define coaching? Coaching for them – a special form of counseling, which extends the perception and alternative ways of customer relationships. That is, “… a good coach guides the process so that the customer is critical rechecks the old ways, to taste new strategies and integrate it in their behavior. The most important prerequisite on the client side for a successful coaching is the willingness to push the usual mentality and desire to freely develop their potential … »(Olaf Hinz,


So, the coach moves to the target thoughts words and actions, thus helping to constantly behave as needed to achieve the goal. (Figure 1.) Coach talking during the process of his client, discusses all aspects that may be relevant to the case. His task is to constantly give to understand his interlocutor that he, coach, always ready to take the next step towards the goal. The coach does not offer its customers are willing to plan. He calls it to create your own. He would never say that is bad and what is good; Instead, he will help the client to understand and determine what course of action to achieve the desired result most suitable. In addition, the coach will help him to know himself, to observe the momentum toward the goal, and to hold it to the desired result. Thus, the coach “activates” the identity of the client to the target behavior from the beginning to the end of the process. He gives rise to the thought that directs the emotions and the mind in a certain direction. It is important to remember that coaching is always based on the fact that every person has the potential “source of strength” for the purpose, which he very much wants to achieve. The first step in the release of hitherto untapped source – is the formation of the desire to act, which is converted into intention, and using the right abilities to come to the goal. Coach helps to understand the true intentions and to develop or improve the necessary qualities.

From the point of view of Werner Vogelauer «Methoden-ABC im Coaching», coaching depends on a harmonious fusion of several aspects: ethical, strategic orientation (conceptual competence), instrumental and methodological work (professional competence) and emotional and social organization (social competence) (see. Scheme 2).


Of course, the question immediately arises: what should be the qualification of the coach to ensure a competent and successful coaching? According to German experts, qualifications of the coach is based on the following competencies.

1. formal competence

Here there are two fundamental positions (by Christofer Rauen):

The coach should not only have knowledge of psychology and management, but also have their own rich experience in the professional field in which the client works.
The coach should only be an expert on the processes and the professional field of the client, it may not have a clue (such knowledge is considered as a potential drawback, as a professional coach should not be considered a client “like superman”).
Of course, the competence of a coach in professional customer subject matter, but do not overestimate it. It is an ideal qualification, shows where the main points professiogram coach, which is presented in the literature. But it should be noted that no one is able to possess all of these characteristics. A coach can not and should not be omniscient. One should always bear in mind that a coach specialized in a particular area.

2. psychosocial competencies

These include:

Knowledge in organizational psychology and clinical psychology of people and groups (behavior and processes in organizations, processes and behavior in groups (group dynamics); Phase development of the individual and others.).
Experience in the possession of psychotherapeutic interventions in different directions (customer relationship-o-rientirovannaya therapy, gestalt therapy, psychoanalytic school, family and systemic therapy, transactional analysis, logotherapy, cognitive therapy (eg, rational-emotive); NLP et al.);
Experience in the application of psychological methods and techniques (stress management and relaxation techniques, mental training, methods of self-regulation and self-government; problem-solving techniques, time management, conflict management, creative art, theory and techniques of communication, and others.);
Knowledge of the diagnosis (especially the behavior and processes in organizations and in groups (group dynamics) phase of development of the individual and others.);
Achievement tests (eg. Assessment Center);
Selection methodology;
Clinical phenomena nature (eg, knowledge of symptoms of different types of dependencies: drug, alcohol, etc.);
Social competence in dealing with other people.
3. Business competencies:

Economic knowledge, especially understanding of management processes;
Knowledge of current concepts of leadership;
Knowledge production context.
4. Personal competences.

It is these competencies constitute success coaching. Net professional knowledge without personal competencies and experience disqualified coach. Qualities necessary for this activity – it is not learned techniques and theory, and to a greater extent, a reflection of personality. This analytical skills and the ability to self-reflection can not be learned in the educational system. Most of all this contributes to the appropriate experience and ability to evaluate themselves realistically and critically. A coach must be able to question yourself and to respond appropriately if it will doubt others. For personal competencies coach, according to German experts, include:

Adequate self-esteem (the knowledge of their strengths and weaknesses);
Own leadership experience and knowledge of the business context;
Many years of rich experience in consulting;
Regular supervision of their own work;
Continuous further development;
The ability to be able to listen;
The lack of peer review;
Interests on the client side;
Ready for confrontation;
Non-judgmental, neutrality, independence and transparency;
Civil courage;
Steady course of action, the ability not to be disappointed;
Flexibility in mind;
Empathy, emotional intuition;
Sincerity, perfection, consistency;
Critical loyalty to the client;
Non-disclosure of absolute concealment content coaching.
The constant improvement of their educational level and regular supervision to help the coach to resist “white spots” and the phenomenon of migration. This is particularly important, as a coach should not turn to your client in the “distorting mirror.”

There is a special attraction coach in comparison with other consultants: his skill is not just a collection of individual-specific professional skills, and the merging of all its qualities into one comprehensive profesioalno and personal competencies, through which he becomes your partner is only interested in one thing – in your success and knowing how to achieve it.

What are the main differences between coaching in German from other methods?

As the Germans say, coaching is not a panacea, which included all previously known methods of counseling, treatment and education. There are many methods that have been successfully applied to unleash the potential to expand the area of ​​personal influence. In the market there are proposals for a variety of methods, which aim to remove the various individual lock, help a person decide to develop certain skills; for example, counseling, therapy, training, supervision, consulting and other. Coaching in principle has the same purpose. Writes in his book BrittA. Werde «So finden wir den richtigen Coach», «our potential can be locked for different reasons. Coaching deals with the lock on our habitual train of thought. Other methods call other causes blockages. Effective criterion of difference is very similar methods, it is the goal of the method. And where each method in practice reaches its strongest influence is his optimal area of ​​application. ” German coaches are united in their opinion about the precise boundaries of coaching and how it differs from other methods. Let’s take a closer look at the comparative analysis of the most common methods and coaching.

Which reaches psychotherapy?

Psychotherapy cures neurosis and helps the client to better understand themselves. Thus, psychotherapy is not conducive to the development of your current capabilities, and reduces the consequences of past events. In the course of therapy through quite a long time, too, the potential is released, especially if at the same time apply psychotherapeutic methods of motivation. On psychotherapy can expect questions that clarify why you all this happened and why you without the help of others to not understand. A lot personally about himself and his past (from which there are all kinds of complexes and block), you will learn as a result of being shrunk before you step on the intention to get rid of them to action. That’s for sure you will not work out a psychotherapist, so this is the final procedure directs you to the implementation of the cherished goal in a specific time interval. Psychotherapist, claims to be the coach should be able to working with you over the future, not your past draw, as a limitation of your current capabilities in your present.

What gives professional advice?

The goal of counseling – to minimize the loss in any specific situation. First of all in here, the question is what should be done to optimize the process, that is, thinking in the course of the conversation, consultation boil down to how to improve the state of affairs and to ensure the lowest losses.

Unlocking the potential client (seeking advice) is considered a consultant so far – since. If the client wants to expand its sphere of influence on the material level, the consultant will give him a very specific instructions, can be a concept of how to do it. Consultancy in the classical sense is the surest method of support when it comes to the question of where you want to reduce losses and at the same time adhere to the recommendations of your regular consultant who, most often, is an expert in the subject area. If you choose your own coach a person whose professional activity – organizational consultation, you should be sure that he is able to make available to your own thoughts and knowledge, and based on your personal experience will allow you to plan actions.

Which reaches apply?

Training studies and develops specific skills. If you come to the question of the potential development of the coach, make sure you hear what you need to train your skills, so that you could in the future as much as possible to use them to achieve his goal. The coach does not guarantee you that your trained skills at the decisive moment will not misfire and will remain as effective. In the sport of high achievements wins not the one who is better trained, and those who worked to perfection skills can keep on arms and use them at the right time, one whose composure and psychological resistance is stronger.

So if you have decided to make a thorough your coach trainer, you should check if he was ready, and if he can develop your mental endurance and work for you and your goals.

Which reaches supervision?

The purpose of supervision – is to improve the quality of relationships at work. Whether it’s relationships with others or their own attitudes to specific circumstances prevailing in the professional sphere. Supervision is the very problem-oriented view of providing counseling, which primarily discusses the difficulties in the relationship.

By a person engaged in supervision, you can expect to help diagnose problems that hinder optimize your potential. But from him you will not wait motives in mind that do not relate to problem areas and give rise to new opportunities. If you choose it as a coach, your collaborative work should focus on developing your personal, employee potential targets, rather than on the topics of the problems in the relationship.

What does the mentoring?

Mentoring or mentoring aims to transfer experience from the older to the younger generation. Mentors are “elders” to help newly arrived colleagues at their workplaces to develop the knowledge and skills needed to work in a particular organization for specific tasks. However, even the best mentor can teach what you do not know myself.

Maintaining demand for business training in crisis


Even those business schools and training companies, the quality of service which is at a high level during the crisis have some difficulties with the sale of its services. These difficulties can be divided into two groups:

1) difficulties associated with the mismatch proposals to customer’s requests;

2) difficulties associated with the lack of sufficient financial resources of the customer.

Thus, the difficulties conventionally divided into price and non-price.

Companies that are not able to overcome the decline in demand for its services, will be forced to either significantly reduce its activity by firing some employees and losing previously won positions, or completely withdraw from the market.

At the same time, those companies that will be able to successfully overcome the difficulties caused by the crisis will not only survive, but also to retain valuable staff (and the work in the field of business education places high demands on personnel), as well as to maintain relationships with existing customers. In the post-crisis period is stored footage and established relationships will be the key to successful development.

During the crisis, the main task of managing an organization working in the field of business education, is to maintain the demand for the highest possible level. A maintenance demand will depend entirely on whether the company to overcome the price and non-price difficulties.

Analysis of changes in demand for services in the field of business education on the part of legal persons shows that those companies that were isolated training budgets tend to continue to allocate them, of course, adjusted downward. This means, first of all, the failure of companies to long-term (and most expensive) education programs and the shift to short-term programs that provide immediate value.

The apogee of short-term programs is “surgical training” – the interaction of the trainer and the trainees, aimed at eliminating the most narrow and accurately identify gaps in knowledge. Duration “surgical training” may range from 1 hour, cost, respectively, for a minimum of the customer. Of course, the “surgical training” can not replace the system, even in terms of the standard of training lasting 1-2 days, but can improve the effectiveness of employees on narrow job sites.

However, in many companies there is no understanding of what it is narrow sections require the intervention of a coach from outside. The key to solving this problem would be to initiate a business school or a training company, focused on the interaction with the personnel department of the customer on the collection of such information. It’s no secret that often requires the intervention of a coach not only and not so much on the stage front office – the Customer, as on the stage of interaction between the various departments of the company. And the collection of suggestions, comments and complaints on the interaction units usually ignored Department of Human Resources, could serve as an invaluable material for the provider of business education, ready to do a certain amount of unpaid analytical work in order to create a commercial offer exactly corresponding to the needs of the customer. This, in turn, will necessarily lead to new orders.

For example, by legal entities retained effective demand. That is, for companies in the field of business education, focused mainly on work with legal entities, the main task is to change its services in accordance with the changing needs of customers.

Such changes include:

Predominance in the range of services provided short-term training programs;
The possibility of providing services “surgical training”;
The possibility of providing training consulting services;
Willingness to provide customers with consulting services in the field of construction of corporate universities and training centers.
In addition, business schools and training companies with strong composition teachers practitioners may provide services in the field of business consulting.

Despite the fact that training and consulting – a completely different activities at the level of business education they are connected, allowing consulting play an increasingly prominent role in the Russian business education. The combination of training and consulting partly bridges the gap between theory and practice of management.

Students of business schools in the audience come from a real business, which constantly need to solve certain difficulties, some of which are critical to the survival and prosperity of the company. Specificity of corporate business education suggests that the field of training of managers becomes a real daily life of the company, because the purpose of corporate training programs related to the development and conduct of changes in the customer’s company, and the content of the courses – to the problems of the company.

With this approach, consulting may be preceded by training managers on corporate programs of business schools or be a logical continuation training. Known precedents when business schools were evaluated potential development managers, support the results after the end of the program, quality control, implementation of final projects. It is obvious that the possibility of providing additional services or their inclusion in the price of the educational program has a positive effect on the choice of the customer-specific business school.

Some business schools create a separate consulting division, and this is in response to the wishes and demands of school students who need and fundamental knowledge and timely assistance of highly qualified consultants on real projects.

On the corporate orders for consulting the dream of many business schools, but ensure that they are able to only those that are able to form a strong pool of faculty advisors.

However, many teachers, counselors seek to sell their consulting services “bypassing” the business school, which has numerous confirmations. For example, in the “Guild of marketers,” many of whose members are engaged in practical activities in addition to teaching, there is a “shop consultants” who devoted a special section on the website of the Guild.

Through this section customers interested in consultations on marketing can directly contact one of the many experts in each category (market research, branding, and so. N.).

The solution to this problem would be the introduction of business school “value added” in the consulting services purchased through it. It is obvious that the value added is easiest to make, removing the client part of the administrative functions and to simplify the procedure of choice for him, and follow-up work with the consultant. For example, a school can organize a tender among several consultants or to arrange a convenient interface inquiry recommendations.

In addition, the school may provide certain services and consultant, contributing to the demand for its consulting services and charging for it a fee. For example, if the site is a business school is popular, it is possible to allow teachers and counselors to conduct free blogs on it, but charge for accommodation in these blogs to promote individual consultations teacher.

Thus, the economic crisis should contribute to the development of new effective mechanisms of interaction between business schools, teachers, consultants and end customers, from which, in turn, will benefit all parties involved!

Price’s career MBA graduates


Until now, most even top business schools find it difficult to name at least a few MBA graduates who “outdone” in their achievements male graduates. Especially, it concerns the question wage differentials. And the most interesting, even expectations of graduates and graduates are very different. So what is the reason?

Marketing Director Emma Gervasio (Emma Gervasio) recently started training for the Executive MBA program at Cass Business School in London, because it is necessary to achieve its ambitious goals is enough. She says that is configured so serious about his career, even took a large enough credit.

But business culture with which she faced, plunged her into shock. – “I received my diploma in” female “college in Cambridge, postgraduate education I got in Oxford, worked exclusively in marketing, where most of the employees were female. It turns out that over the life around me educated, smart and strong woman, but when I became part of a larger business world, began to work with more serious professionals, I realized that among these women is much less, “- says Emma.

This situation is not the best way reflected in the salaries of MBA graduates. According to Career Survey by the Association of MBAs in 2008, MBA graduates earn much less MBA graduates. In Britain, women can expect to pay at least 18% lower than their counterparts in the MBA male in the US, this difference is 13% and in Germany – as much as 40%!

So is it really means that the business world is still widespread discrimination on such a scale? Merion Bertrant (Marianne Bertrand), Professor of Chicago Booth School of Business, argues that it is not so: “Earlier I thought that in the world of men strong women just do not have space, but later I realized that women themselves often do not see yourself to be the head of large corporations. This is the problem. ”

Marion wrote an entire work on this topic, which states that women and men in general, almost equal position before the children. Now after this, on the shoulders of women falls great responsibility, which can slow down her career development. This is especially true of those who is married to a wealthy man who without the help of his wife’s family can provide.

Psychology professor Lin Davidson (Lyn Davidson) from Manchester Business School often asks his students how much they expect to earn an MBA at the end, and the answers were striking: women are initially set to return on 25% less than men.

Sam Bradshaw received an MBA from a year ago in the Open University Business School, and not long ago took over as head of the department spread the fashion house Escada. She knows what it takes, but still admits that would not have achieved such success, if she had a child, or her husband did not support her in matters of economy. Sam does not plan to have children, as is well aware that for her it would be ‘game over’ and it will replace the career achievements of childcare and home. She wants to start their own business or become the leader of a large company.

Even at the stage of admission to the MBA felt inequality. For example, almost every course there are men whose wives are expecting a child, at the same time it is difficult to imagine a woman who gets pregnant MBA.

Another interesting nuance to this problem is the difference plans. So men perceive the MBA as an opportunity to get a better job and to increase their earnings and women relate to the degree as a way to feel more confident on the already occupied their positions.

The task to change the situation partly lies with the business schools. It may be worth instead of training for opening their own business, or sessions on the topic of combining motherhood and work should pay more attention to personal growth and the ability to present yourself properly. On the other hand, companies should pay less attention to the floor of the applicant, and more on his skills, merits and achievements. But the main role belongs to the women themselves, as they would be much more to enhance their own value in the eyes of the employer, if not themselves evaluated following professional men and knew how to present it properly.

Undoubtedly, it is extremely difficult to achieve success in the professional field and raise three children, so one way or another, women have to choose one of two alternatives. And this difficult choice must be made before admission to the MBA, in order to avoid unrealistic expectations in the end.

Rip in the workplace

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The possibility of in-service training business – a significant advantage of remote format. But how many are willing to accept it?

Initially, remote format used to train specific skills or subjects (foreign languages, computer programs), now you can get remotely and business education. However, the market of distance education (basic units – information platforms, developers, content authors and the actual providers of educational services) can not be considered to be formed. And most importantly – no idea about the essence of sustainable services.

Remote format is usually identified with the e-learning – exclusively electronically online training. However, this is not entirely true, because e-learning – only one element of the aggregate data transmission technologies. “Technology can be different: e-learning, broadcast face-to-face, correspondence, etc., – specifies the director of Open Business School Boris Fyodorov. – The idea that a permanent location listener to distance themselves from school. At our option to create a local training centers with their administrative and teaching support and methodological support and organize school examinations. ”

E-learning is most prevalent in the United States. In the UK, for example, distance learning necessarily imply regular face to face meetings on weekends or short visits of modules. “Such programs could be called mixed. And, according to our estimates, they are gaining in popularity, “- describes the situation of IT Academy Rector Igor Morozov.


E-learning has obvious disadvantages, and in its pure form is not very efficient, so skeptical about the target audience. “Purely remote format flawed distance learning. In the sense that the learning efficiency largely depends on the person – explains the associate dean for executive programs Graduate School of Management Olga Udovichenko. – There is no guarantee that a person with a degree of distance program – a quality specialist. And the market is not ready to accept such a degree as a full-fledged. In addition, this format deprives students ability to communicate, which is especially valuable for business education, where interactive processes are key. ”

“More and more schools introduce some elements of distance learning into their programs, but few risk completely to this format, for fear of losing a component of personal communication” – echoes the head of the group to work with business schools of Begin Group Alla Zhavoronkova. For example, in St. Petersburg International Management Institute (IMISP) remote component plays an important role only in extracurricular programs part – with homework and getting feedback from teachers, work on the graduation project. “A key element of the program is a direct, live communication. Our position is unambiguous: classroom training is better than any remote forms, regardless of the advancement of technology used in them “- says the director of the program« Executive MBA Strategy “IMISP Fedor Ragin.

E-learning is often seen as a complete tool, and this is the main mistake. This method of learning involves a compulsory element of interactivity, ideally – in the internal format. The skilful combination of various educational technologies disadvantages e-learning can be minimized. The more that pure learning format, not taking into account the innovative multimedia technology in the past.

By the way, in this interpretation from remote format appears considerably more supporters. “Dispenses with remote components impossible. They are complementary and supportive learning process function, – says Director of Development and External Relations IMISP Dmitry Pavlov. – The main elements include the remote server training IMISP where laid out educational materials and schedule social Micronet community.imisp, designed for students and graduates, and video conferencing for consultation with students from regions where IMISP (Astrakhan, Novy Urengoy, Podolsk, etc. etc.) ochnymi between sessions. ”

“We plan to make separate threads in each course in electronic form, so they can be remotely master” – gives the example of Olga Udovichenko.

At your own pace

Distance learning more appropriately dealt with in the context of the following classification methods. The first method – lecture – 99% of the education system from kindergarten to graduate school. Second – through study and discussion of case studies and lowering the unimportant details – does not involve consideration of the situation in all aspects. Third – when the situation is played using a variety of simulators and models – is considered to be more advanced, as it allows live situation and acquire the appropriate skills. And the fourth – the project – the basis of a real problem to be solved here and now.

Remote training format involves not just real, but on your own projects of students, based on their personal experience. “Traditional forms are reduced to the fact that people break away from the business and some time studying isolated on Casey. Right now the crisis, and all cases are written in advance. And what is the use of studying them? It’s like not to consume sturgeon first freshness “- explains Boris Fyodorov.

The choice of format is determined by the appropriate motivation listener. Distance learning – a variant of part-time-learning. And if the daily full-time for those who can really leave work for a year or two, and evening – for those who can release the evening, the remote is aimed at those who work a lot and / or travel.

In the mixed format many advantages. “The main advantage for busy people – the lack of reference to the tight schedule and a particular place, the opportunity to pick their own training intensity – says Alla Zhavoronkova. – The program can be divided into successive stages, rather than go all at once. ” A number of courses allow, if necessary, suspend the training and continue it later. “I see a major plus in improving mobility: a person can choose the right program for him, without being limited to the geographical factor” – continues coordinator distance programs of the Faculty of Economics at the European University in St. Petersburg (EUSP) Julia Ruskin. Another obvious plus – optimization of costs, saving time and money. “It’s one thing when a company is organizing a workshop, which come from different parts of Russia, and the other – if the seminar is virtually” – compares the development director of SC “Institute of Training – ARB Pro” Maria Valley.

On average, according to Boris Fyodorov, remote classroom program cheaper by 30%, “If at the same time learning to large numbers of people, the cost of developing the course is decomposed into all this mass. And there is no need to pay for the teacher, who will recite the book aloud. ” The staff immediately fit into the workflow, the necessary competencies – so changing the structure of retraining.

The need to improve their skills and at the same time be in the middle of the action is manifested today. “Companies need staff that can quickly make the right decisions in conditions of instability, – says Director of the St. Petersburg branch of the HR Manpower Corporation Denis Gorbatyuk. – Professional development and production of new knowledge – is not a question of prestige, but an urgent necessity. Distance education – an opportunity for companies to get the right people, and for candidates – become so online. ”

Vaccination online

Remotely appropriate to explore the disciplines in which the self-study material is more important than direct communication with the teacher. “Such skills as an art of negotiation or the subtleties of marketing should be practiced in training because their features – in the need for constant communication. However, there are disciplines that can benefit from the remote feed. For example, finance or logistics, “- said Denis Gorbatyuk.

It is important that the time for reflection material using repetition and remains more links. “The quality and relevance of the material is much easier to maintain than any textbook: they are stored on the provider’s server and is constantly updated by experts. Animation, role-playing games, simulators, equipment simulators, three-dimensional worlds allow to attract and retain the attention of the student, making the process of learning not only more interesting, but also more effective, “- says Igor Morozov.

However, if we are talking about the disciplines, then say nothing of the traditional teaching, such as correspondence. “Classic format includes individual subjects of which the student must then give the impression of the profession. Distance form suggests a different approach: teachers of different disciplines first agree pose a systemic view, and the student receives a comprehensive knowledge. Distance education allows not teach management or marketing, and technology management decision-making with the help of management, marketing and other sciences – says Boris Fyodorov. – It is understood that it is more convenient to carry out laboratory work in a laboratory. Is it possible to teach in isolation from the business entrepreneur? ”

And who will pay?

Awareness of the benefits of remote format is determined by the growth in demand. “This fact is confirmed by the annual performance of IT Academy – the proportion of distance learning in its turnover increased from 15% in the 2007-2008 academic year to 21% in the 2008-2009 academic year,” – compares Igor Morozov.

But there are factors that limit the development of distance learning. First of all, many still prefer the classic program, aiming for direct communication with peers and media knowledge. In this context, interesting to note the specificity of learning a foreign language. “The use of distance language learning is limited and is only an auxiliary character. The main reason for this is that language learning in the process of active communication, where the student is involved in the communication process (based training program is communicative approach), – the director of the International School of Foreign Languages ​​”Benedict School of St. Petersburg” (Benedict School) Natalia Rostovtseva. – Distance forms can have lectures on translation and grammar to improve the grammatical structures remotely can study cultural differences and their application. Also, remote format can be used in interactive forms of education at medium and strong levels of proficiency. But nothing can replace communication with native speakers and its participation in the learning process. ”

The second reason – the limited development of integrated programs, based on the real result of distance education. During the development of the course is often perceived only the outer shell, and the system of interaction of individual elements is not prescribed. “It would seem that it is easy to develop the content of the program. But only if there is initially ready for transformation into distant form rate which can be carried out in real time. And if the program needs to be developed from scratch, so serious competence is only at major training companies and business schools “- emphasizes Maria Valley.

“Methodists who can create distance learning courses, to date, does not prepare any one institution. Bit and practitioners who by example know how to use broadcast tools and approaches. A large number of poor-quality learning content has already led to the fact that many potential clients, once burned, do not trust the distance learning “- adds Igor Morozov.

Many say they are engaged in distance education, but in fact it turns out that there are very few. “If you translate the book to the screen, in fact, teach participants to read from the screen, it does not mean that he has developed the skills to use the acquired knowledge” – explains Boris Fyodorov.

No established standards and a clear understanding of the mechanisms of learning. “Distance learning involves the introduction into the educational process of new communication technologies, and many teachers do not have enough skills and motivation to successfully work with them,” – says the president of recruitment portal Alexei Zakharov. It is impossible not to take into account such a barrier is the lack of infrastructure and communication systems in the regions. The question still is whether the client is willing to pay for the distance learning course. “While the replication fails due to significant savings in itself the development of such a course is perceived by the client as a cheaper service, despite the fact that it takes a lot of time and human resources,” – says Maria Valley.

In a recent study of analysts have concluded that distance learning is not trusted. Only 17% of employers use these technologies to work with staff and only 11% of Russians are using the Internet to have a similar experience, and 2% had not studied ourselves and left. Many believe this is simply a way to gain knowledge frivolous.

E-learning technologies increasingly used by large companies, employing more than 5 thous. People (50%). Do not apply this practice 79% of employers. The reasons lie in the absence of any necessary technical equipment, or the unwillingness of management to apply this kind of training. A further 4% of representatives of companies and at all difficult to answer, because this has never faced.

Matter of time

And most importantly – there is a question with motivation. “The Faculty of Economics of EUSP there part-time training program principles of actuarial analysis and preparation for the certification exam. This program demanded the corporate sector, though her students are not motivated to acquire knowledge. Our requirements were for their unexpected: surprise was the fact that one must not only pay, but also learn to master a large amount of high quality composite material. Many are not able to independently build your schedule, go to the goal gradually and rhythmically, “- says Julia Ruskin.

Not everyone is able to accurately plan the time. “If a man can not arrive at a short-term modular program, expect that it will devote time to teaching, sitting in the workplace, even more naive. And if a person works hard so that he can not go, what are the reasons to believe that he is able to study at night? “- Asks Olga Udovichenko.

The rarer the meeting, the more difficult to remain involved in the learning process. But this is the art of the institution – to organize the process so that the listener got the necessary skills and knowledge. “If a person leaves the business for two years in the program full-time MBA, for this time in the business of significant changes can occur. And if he leaves for the weekend to participate in the educational process of retreat, the rest of the time he learns himself in a convenient location – compares Boris Fyodorov. – He did not have much time to spend on travel and lecture recording dictation. And it allows you to spend less time to get better results. ”

Aptitude test

The problem is that the culture of individual training, we did not work. “In order to constantly return to the course, a person must be motivated to result. This problem does not apply to mandatory corporate rates, without passing which employees are not allowed to carry out their duties. And if we are talking about more options in terms of job knowledge and skills, as well as individual training, the person motivates himself. And there are separate staff – 5% of the total, which corresponds to the standards of the population: people who are motivated to self-development, in principle, a little “- describes Maria Valley.

“Remote format – a situation in which there is no lift, but there is a well-organized system of steps with a handrail, backup, support, – explains Boris Fyodorov. – Everything is just feet to have to go. But can a man be a manager if he is not able to organize itself? We can say that the remote format – this is a test of aptitude. ”

However, today there is a positive trend: more and more people who want to learn on the job business, understand the benefits of a situation where they are not only knowledge but also the skills to use them in practice. And in the future we can talk about the confluence of technologies in a single format.

Investments in MBA


The modern world does not stand still, so building a successful business without constant development and production of new knowledge and skills is simply unthinkable. And despite the global financial crisis and the related general tense emotional situation, the demand for business education, in particular, MBA, is growing. After all, everyone understands that there is no eternal crises. The economy is cyclical, and the recession is always followed by a rise. Therefore, the current period is the most suitable for education.

The degree of MBA (Master of Business Administration) in many countries of the world is perceived as a symbol of excellence, social prestige and accessories for managerial elite.

MBA education – a program, which enables people with higher education, gain in-depth knowledge of business management and business administration. The purpose of these programs – training of professional managers possessing modern management techniques, well-versed in all aspects of business and are able to effectively manage the company in a competitive environment.

Motivation of the current managers, to get an MBA, diverse, – the head of HR-direction CITY Consulting Group Zarine Karapetyan. Many see the MBA as a classic springboard, providing a transition from specialization to the management of a wide profile. For others it is a way to fill the gaps in education and professional experience. For some, the MBA is a natural stage career. Someone sees MBA chance to change their profession or sector of activity. For some, getting an MBA – is it possible to give yourself the extra weight and added to. Anyway, for most treasured getting an MBA – is a guarantee of stability in an era of rapid change.

Education for MBA provides an integrated vision of the business, organizes knowledge and develop skills in this area. Graduates of Western MBA programs receive training to work anywhere in the world. Knowledge of international standards of management, ownership practical business skills – all working for them. Many Russian managers use the MBA to get a job abroad. Those who returned to Russia, usually occupy higher positions in the offices of international companies in which MBA without career growth is possible only to a certain limit.

MBA is useful to managers who need to think and work strategically. Focus on decision-making and analysis, an opportunity to share thoughts and experiences with others to prepare you to take a higher official position.

The main advantage of MBA graduates called baggage invaluable business connections, which they acquire during the course. But besides this MBA provides a broad vision of management processes, generates systematic picture of the company’s activities, provides students with the best achievements of management experience. As well as helping:

qualified to solve practical problems of management and to put these solutions into practice;
perform at a high level control functions and solve professional problems;
to understand the characteristics of a market economy and its possibilities;
aware of current problems and prospects of socio-economic development of Russia and the current trends of the global economy and globalization, guided in matters of international competition;
understand the nature of business and strategic management in market conditions, to determine the mission and goals of the organization, analyze its strengths and weaknesses in the competitive environment, and develop on this basis strategy of the organization and ensure its implementation;
own modern analytical tools of management, methodology of systematic approach to the organization, quantitative methods in management, diagnostic methods and analysis, as well as methods of decision-making;
be able to develop the organizational structure, adequate strategies, goals and objectives, internal and external conditions of the company, to carry out the distribution of powers and responsibilities based on their delegation, analyze and design business processes;
to freely navigate in the strategic, operational management and current, to put into practice the principles and methods of quality management;
effectively manage human resources to carry out the planning and organization of personnel work, own principles and methods of conflict management, organizational culture and implement organizational changes;
market analysis to assess the competitiveness of products;
plan marketing activities in conjunction with the Company’s strategy to organize marketing activities, to carry out its effective control and to ensure rational use of resources and marketing tools.
For the employer, an MBA – is evidence of human determination, the official recognition of his good expert in their field, able to competently make management decisions.

Therefore, it is true that many business schools are associated with success in business, and therefore stable and solid income. The MBA degree is an indispensable element of the career of an increasing number of ambitious professionals. For them, the question is not whether it is necessary to pass the MBA program or not, but only when and where.

Russia now has a large number of business schools teaching MBA. Ideally – it is able to provide work experience at the international level, plus so much to employers Western business education. The course is built in a special way and simulates a real business environment: a direct part in the drafting of actually operating companies will allow you to feel how business is done. Of paramount importance is given to practice, not theory. All items have strict action-oriented, thus providing a strong relationship between the students of the course and the knowledge required at work.

The main advantage of business education in the MBA program is that a strong focus on the development of the students’ global view of the business processes in the organization. Study subjects are not alone, and themes. Particular attention is paid to how a decision in one area affect the other, such as the impact of finance on decision-making in marketing. Without such an approach does not work, no known corporation.

But in general, of course, the program is not without drawbacks that must be considered when deciding whether to obtain an MBA. These include an insufficient number of full-time employment, the inapplicability of Western cases to the Russian specificity, resulting in a divergence between theory and practice. However, despite the fact that the Russian MBA school is far from global peers both in the quality of education, and on the fame of its graduates, they have a number of indisputable advantages: adaptation to Russian conditions, location, and relative cheapness, teaching in their native language. And the main thing, to understand with all the advantages and disadvantages of various MBA programs, not to be mistaken with the choice of the institution in which you plan to get an MBA.

First of all, make sure you have the school license for the organization of MBA programs and certificates of national and international accreditation. One of the main criteria should be the teaching staff, their experience and knowledge. Also important is the provision of teaching materials, the composition of which is very different in different business schools.

Also need to pay attention to the experience of the school in business education, the variety of training programs and the presence of contacts with foreign partners who are actively involved in the exchange of experiences. And, of course, no harm would be to communicate with graduates who have been trained in various business schools. These are the steps that will help to avoid mistakes and usefully invest time and financial resources in their own development and benefit from it the most successful!

According to research conducted on the basis of open data Headhunter, the largest number of proposals employers of people trained under the program MBA, wages are in the range from 5000 to 12 000 USD

Do business conscience?


The Company assesses its success in millions of dollars and tons of products. But people look at others. They sidestep products with tarnished reputation and a dream to retire from irresponsible companies. Is it profitable to do good, how to talk about their responsibilities and how to help business schools …

Do good – is that bad?

The appearance of a successful business in recent years, changes significantly, it becomes more difficult. It used to be easier. The company is responsible to manage money, care about the image of the product, this is the product produced in sufficient volumes and ensure that the customer was always happy – it was enough for people to see in this business, “good guy” of the market and took it the industry leader.

Now customers and employees requires management to more. If you are a market leader, you take care of your corporate reputation, every decision taken with an eye to public opinion and stick to certain moral rules that distinguish you from the crowd. This company is respected, and, in theory, she earns more. But the market does not think so. Responsible companies are not always successful, and sometimes corporate social responsibility (CSR) of the company comes even sideways.

For example, people love coffee Starbucks, but the shares of the company significantly cheaper in recent years. At the same time, ecologists are constantly accused ExxonMobil for the negligent attitude towards the environment, but it does not prevent us to show some of the best financial performance in its industry for the fifth year in a row. A British Petroleum gets on the top lines of ratings and revenue (Fortune 500), and responsibility (Fortune’s most accountable companies). The success of BP argues that between corporate responsibility and good income a connection still exists. But in order to implement it, it is necessary to observe a few rules.

Conditions for success

Firstly, it is important to be first, then you are stronger than other players in the industry to influence the minds of people. If you talk about your “corporate integrity” after the competition, then you are considered a follower, so – you slow and worse than others. Some save and repeat the successful CSR other companies, but the consumer is unlikely to appreciate, and sales will rise slightly.

Second, work with those who criticize you, and do not forget about the public opinion. When Shell said it will sink its Brent Spar oil storage in the North Sea, it seemed to be the cheapest and safest solution. Its consent to the flooding and gave the scientific community, and the British government. The only thing that does not take into account the oil companies, it is the power of the media and Greenpeace. In a society raise the hype, as a result of which the inhabitants of the United Kingdom and other European countries to boycott Shell. The company lost millions of dollars and seriously undermined its reputation. This can happen to anyone, even the best now. But there is a solution. You will avoid a complete failure if aggressively defend their opinion in a dispute with an opponent.

And the last condition – a successful company internal culture coincides with its image in the market. When your present case are different from what you’re telling people, all your efforts are perceived as normal PR. Therefore, a successful CSR jointly write and implement HR and marketing. Naturally, under the watchful eye of senior management.

What can help a business school

Benefit to ethics courses on programs MBA? Researchers can not answer this question. Need to study the data for a long period of time, and access to all the graduates difficult. But without research it is clear that MBA graduates are also wrong. Jeffrey Skilling, the head of the scandalous Enron, an MBA from Harvard University. Andy Fastow, CFO of Enron, earned a degree in Kelloggs. Joseph Berardino, the former CEO of Arthur Andersen, graduated from the same Harvard. But this does not deter people from business schools, on the contrary, according to GMAC Application Trend Survey, demand for business education is growing.

Now many of the top schools make CSR main module of the program. Other – CSR course is optional. At Harvard, went further. There, students voluntarily accept «MBA Oath”, the meaning of which is to ensure that a Harvard graduate undertakes to make responsible and ethical decisions refrained from in order to promote themselves at the expense of others. At Columbia Business School, all students receive a code of honor: “adhere to the principles of truth, honesty and respect. I will not lie, cheat, steal, or tolerate the fact that it makes someone else. ”

Detailed, having worked CSR leading company is reflected in its domestic business. Studies show that if a company in the eyes of customers and employees is as responsible, good income to remain one step. We all need to remember – behave responsibly not only those who have already achieved success, but also those who just goes to the heights.

MBA and consulting


Consulting – one of the most popular occupations for graduates of MBA. This is not surprising, because the work in consulting combines a lot of positive sides: not only is it interesting and prestigious, and highly paid. However, before you decide to build a career in this field, it is necessary to get rid of illusions and well weigh the “pros” and “cons”, because the work in consulting – is not easy. Competition and pressure at work high and constant travel can wear down even the most hardy person.

Consulting – a service to solve the problems. That is, in practice, is the sale of experience, knowledge and expertise in various industries, from oil production to the implementation of information systems. Consulting handled by specialized companies such as Bain & Co, McKinsey and BCG.

Contrary to popular belief, for help in consulting companies are turning not only in times of crisis, when due to lack of experience and the necessary internal resources on their own company can not cope. It counselors also refer to those helped to create the desired image in the eyes of potential partners, to audit or to cope with the fundamental changes taking place in the company.

Work in consulting, usually tedious, requires rigor and causes inconveniences due to the constant moving. For specialist advice important – not knowing how to do wrong, and the ability to do what is right and to convince the client to do as suggest the consultant’s knowledge and experience.

Of course, the work of consulting professionals engaged not only in counseling. Their responsibilities include the preparation and reporting, analysis and administration. Also at work on consulting specialists involved in sales: they prepare documents, prepare proposals and presentations to potential clients. Consultants conduct research, surveys and negotiations on the basis of their analysis carried out: there are graphs and tables, make recommendations. Even at a time when the consultant is not involved in any project, without cause, he usually does not sit, he helps his colleagues, leads its own affairs in order, writes articles.

What qualities should possess a potential consultant to cope with their responsibilities?

Firstly, it must be able to work in a team, because for successful project implementation efforts of one man is not enough. Secondly, a specialist consulting should have the ability to solve several problems simultaneously. Managing conflicting priorities – different definition for the person who at the same time coping with the urgent task, the task of yesterday and a request from the CEO. As an essential quality of effectively working as a consultant is the ability to listen, sociability and ability for public speaking – but how else to communicate with the client and responsive to his comments and requests? Consultants working day, usually irregular and usually travel often, so without disability and endurance to cope successfully with the duties the consultant is unlikely to succeed.

Professionals working in large consulting firms note that the work of their colleagues, having to its credit diploma MBA, is much more effective in comparison with the work of those who did not go to business school. MBA not only gives you the knowledge and skills to help you better cope with their responsibilities, but also contributes to making contacts and establishing friendly relations with the future business elite during his training, which certainly is an advantage for the future consultant.

Tips on solving business cases


One of the stages on the way to enter the business school is to pass the interview and solving business cases become the norm at all the serious interview, as quickly and accurately assess the analytical abilities of the person easiest to just this way, because the GMAT – it’s all the same test, and the test does not always give a complete picture. And in order to during the interview was not the job for you as an unpleasant surprise, you need to follow a few tips below.

But what combination of words “business cases” meets you for the first time, plunging into a panic? The answer is only one, it is necessary to know the methods of solving them. And even if the logical thinking you never had no problems, hope that during the interview, you will be able to give a quick response to a clear and structured, it is not necessary. Preparation will never be superfluous, and the following recommendations will give at least some idea of ​​the task ahead.

In any such problem importantly – it is the right decision, and on the way to it you will always beat down, trying to lead astray. In order to avoid biased or wrong decisions to remember a number of basic rules:

Firstly, make sure that you understand everything correctly. Remember that the interviewer will almost always gives less data than you need, and it tries to call the “right” questions on your part. Do not be afraid to ask, it will not only help you solve the case, but immediately raise your ranking in the face of the person who conducts the interview.

Secondly, structures job. Take the time to put all the data on the shelves, because initially it may seem that you should pay attention to one detail, and will come up during the structuring of a few moments. And do not forget to write everything down, it not only provides visibility, but also ensures that you do not miss anything.

Third, do not forget to analyze each element separately. Start with the first, and go to the second, when you have identified the main quality first. But try not to stay long on one aspect, or simply can lose time in vain, unable to solve the task to the end.

Fourth, ask for additional information in order to verify the correctness of the course of his thoughts. Once you have a rough picture of the solutions, it is important to determine how it is relevant. Go back to the beginning and through the test questions determine how the whole approach makes sense.

Fifth, clearly present their idea, defending his train of thought. During the analysis of the need to record their findings and thoughts, choosing key points for presentation to the time of submission not to miss something important or simply not to get lost.

As with any other job, working with business cases there is a definite plan of work, following which you can greatly simplify your life.

In this case, you do not miss important nuances, and the approach to the solution will complexone and comprehensive. And So,

First, highlight the key points of the case.
Second, make a list of possibilities in a given situation.
Third, examine all alternatives.
Fourth, calculate the costs and benefits.
Fifth, analyze the market on the basis of the data that you have.
Sixth, describe the project and how it should implement.

Even if this is not enough, after that it turns out, it is possible to dream a little and imagine yourself in the place of the trainee, who suddenly found himself in an elevator with the head. In a short time you will have to tell you that come to your mind, because the secretariat is on the record of the week. In this fictitious situation can be effectively present an idea in a few minutes. The main thing – to express themselves, because in an emergency people are capable of much.

Business education: a new model


Most programs today, satisfying neither the requirements of the market or customer requirements. Managers do not need sixty hours of theory and a ton of information, they need practical knowledge and nothing more. Schools are not yet ready to present programs that meet the needs of potential customers. What, then, should these programs?

Subject of business education in the country is now popular. First of all, because overcoming the well-known low labor efficiency in Russia generally possible only through quality business education. Business education – a training program for managers at various levels who already have a university degree. And the task of improving the efficiency of labor is a public and patriotic. A number of important government programs, such as the modernization of the economy or the creation of an international financial center in Moscow, also inevitably be accompanied by a sharp jump in the quality of business education. In addition, the discussion of this topic is now advisable to effect major changes occurring in the market. In a situation of economic recession significantly reduce the financial ability of customers to pay for business programs in addition, demand has changed considerably: customers want to get for your money is really useful knowledge and skills, that is, the client wants to make a profit.

Speaking with many teachers in the fall of 2010, we noticed an interesting trend: specialists in strategic management, human resource management, finance, law, beginning with the presentation of the material allegations of the revolution, a dramatic change in its direction. Strategists say that now is not the time for strategies, HR specialists – the inevitable war for labor efficiency, financiers – new paradigms of financial and investor sentiment, lawyers – the coming of the case law. Somehow, these changes in the content of programs should influence the form of business education.

Such changes in the market, in our opinion, will lead in the next two years to the emergence of a new paradigm of business education.

In this article we will try to justify a number of provisions, starting with the negative – criticism of many existing forms of business education (seminars, courses, programs), and ending with a clear positive – the assertion that high-quality products on the market are possible and, moreover, will be announced soon .

So negative. The position of many business schools about the quality of their programs known. They refer to themselves as follows: we have the best textbooks on the basis of reading their current courses taught by experienced teachers. And often this is true. Many teachers have learned to offer students an interesting material. Position as their customers is simple: we want to get not only interesting knowledge, but also useful, and effective system, one that will be our competitive advantage over the untrained managers.

And with this, the client’s point of view, the majority of Russian business schools are peculiar numerous shortcomings, and they are especially clearly manifested in the large format of training – training programs, training, MBA and E-MBA.

Four large shortage of Russian business education:

1. There is no model of business education that would allow train conditional manager at all stages of his career, from the ordinary employee over as head of various divisions and ending with the highest office in the Russian companies and holdings. State standards are not to be considered because of their isolation from life. Example: 1800 hours – the duration of MBA program (established by the Ministry of Education). Why so much? This is absolutely no proven position.

2. Almost all business schools present average (weak) teachers. Sometimes they are the majority. If teachers of 10-15 conventional MBA program three or four weak, the overall level of education a taco? Probably – four. And if the weak – etokak time specialists on the main profile listener – the overall score can not be more than three. There are quite worldly and well-established classification of teachers – one do not say anything after the lectures, others say “goodbye”, others say “thank you, goodbye.” The latter, as a rule, is not so much. The classic problem of finding good teachers, is that there are excellent professionals, who know a little practice, and there is an excellent practice, little versed in the craft of teaching, and the situation is now worse. Because chtonyneshny successful teacher must not only be a symbiosis of teachers and practice, it should be also a coach – to hone business skills of participants. Be one in three persons quite difficult, it requires a special systematic training. But! On the market there are teachers who are on the basis of his own successful experience writing books and then read lectures on these textbooks.

3. Poor practical orientation – poor customer orientation. On Web sites, most business schools states that participate in the teaching practice. And modestly silent that those quite a bit. Praktichski and relevant knowledge is given little, but much is given obsolete knowledge or vice versa, aimed at the distant future. Old skills are not necessary, but knowledge too distant prospect is not always necessary. If the half-life of knowledge is clearly higher than the average waiting period for the application of knowledge, this knowledge also seem to be superfluous.

4. Excessive duration of many programs at inadequately low usefulness of the information. Practical knowledge is often confused with the eponymous branch of science, which includes:

1) theoretical hiking – principles, methodology, etc .;

2) a list of the main problems;

3) the views of well-known experts;

4) The genesis of this industry;

5) a comparative analysis with other sectors and international specificity;

6) the actions themselves paradigms and approaches;

7) forecasts further development.

Manager points 1) – 5) is rarely needed, items 6) and 7) are required. Thus, a substantial part of the information relating to the branch of science in its classical sense, is excessive for practical work. If the manager wants to gain more scientific knowledge – will go to graduate school.

There are a few small, but neprityanyh shortcomings.

The authors could not find in the Russian Internet explanation and Russian business schools, justifying the inclusion in their programs specific set of courses. Why is the audience is given a set of courses that is why it is so aware of the set? In a network full of letters to potential clients in the business school – tell me, please, what you are better than others, and I come to you. While such letters go unanswered. Business schools lure basically just established brand, but it is impossible to travel constantly.
Most educational products for businesses often do not have a clear position, including clear and specific client objectives and tasks. For example, among the well-known universities in this market you can find such an announcement on the appointment of MBA programs: “Program X is focused on people with higher education and who want to get professional knowledge in the field of economic activity.” In this formulation, the question the main purpose of the listener becomes a diploma. Lack of clear goals and solve educational problems of food leads to a lack of clear structure and relationships of individual subjects taught and those within the overall program.
The unsystematic and illogical individual courses offered. Example: why managers on regular MBA course read “accounting”, lasting 30 hours? They need a course on “effective interaction with accounting” vvsego duration of four hours. Why financial mathematics in the amount of 30 hours? Moreover, even in small 60-70-hour programs have extra knowledge, most often refers to courses with a very vague titles such as “business environment”, “communicative management”, “globalization”, etc.
Products business education largely sharpened by large companies (with revenues of a billion dollars a year). How Come? Because the material is based on the specifics of large organizational structures. For example, information on marketing process is as follows: “The usual marketing department consists of 5 departments …”. A majority of students would be interested to know that should do the marketing department, which consists of a 1-2-3 people. By the way, the number of students in the MBA program of the really large companies usually do not exceed 10-15%.
Very divided and do not like each other business schools and training companies. Although good business education requires both lectures and practical training (workshops and seminars).
We may recall the more other shortcomings. For example, teachers often are not familiar with the materials colleagues. Because of what a particular program can not be considered as a system and advanced. Teachers of different disciplines on the same issue can tell very controversial, and it will only confuse the audience. Not everywhere systematically teach the teachers. Although the situation in the significant growth of both the economy and the level of students, should grow and the level of teachers. And probably faster pace.

Or notorious cases of situations in Western companies’ 90s, they’re outdated …

General conclusions are not entirely reassuring. The Russian business education proposal clearly prevails over demand. This proposal is basically a huge number of hours of training with a diploma (certificate, etc.). Good educational products there, but they are few, and while they are still not fully effective.

If we talk about a new approach to business education, but you should start with postoroeniya modern model. So, the basic ideas.

A. The majority of Russian companies built on the functional model, and some of these functions is really important for managers. The most important part of the function is usually fixed in the division title.

B. Approaches Ministry of Education and universities to the duration of training programs perforce rely on the existing poor quality of teaching. That is the duration of the regular curriculum significantly overstated. In the event that students learn not “disciplines” and “effective practical methods”, the study can be reduced. Two examples. First – if you ask an experienced, effective and successful manager to share their knowledge during the seminar (but no tales), in most cases it does not need it for more than two days. That is 16 semester hours can pass practical experience. The second – most business schools are part of Russian universities and have a habit of business education in a format to give long courses of 60-70 hours. Although the practice suggests otherwise. The most difficult courses if they are adjusted for practical and applicable knowledge in the work can be read in 24-28 hours. Format 24 hours not chosen by chance. It is in the middle range between the short and long courses. That is, many teachers practices early in his career read Course 4 hours, then 8, 12, and then 16 hours, then 24 hours. And if we add 8-12 hours of practical training, it turns to present complex and voluminous course tight, but with most of the important details. Moreover, in practice, when the lure teachers to read long courses in the short program, the minimum time for which they agree – without losing the quality of the material, and is somewhere 20-24 hours.

B. Career path managers can be reduced to four stages: Manager, Head of Department, Head of Department (Department), a top manager. With the rise of the post is a natural growth of the necessary knowledge and skills. In view of the above-described functional approach most of the knowledge should be in the region of the functions which takes the listener.

And then the four-stage model of practical business education looks like.

Line managers need two or three-day training. They need practice. Heads of departments require one-two-week workshop, heads of departments must pass a two-month training, mainly in the most important functions of the company (which will be discussed below). And the interests of these three groups of students associated with the work of the company from the inside. Top managers need two-three-month education, a significant portion of which is more related to the external relations of the company, with market positioning and development.

Above the expected timeframe for the duration of study in any case can not be considered final. In his new role manager must receive a one-time significant increase in knowledge, skills – That’s what business school. But then you have to continue their education! Our experience shows that the final formation of the manager in his new position with high efficiency takes 9 to 18 months, and most of that time continues to corporate and independent learning. We know of cases where a high-performance Russian companies every manager must learn to 8 hours per month. To this end, a group of managers assigned employee of the department of personnel and provides them with regular training.

Education at the third level (heads of departments and offices). The most important and useful for managers are the following functions: management, financial management, marketing, human resource management, legal aspects of business, information technology for managers, project management.

In a separate function most useful material is a description of its major components. For example, training finance. The Department of Finance firms typically contains five types of units, organized in divisions number from one to four:

the finance department as a whole unit or CFO
Planning and Economic Department (FPD)
investment department.
Efficient financial work should be maximally close to the practical needs of the company. Therefore discipline module “finance” must not be tied to the traditional disciplines of financial management and the functions and business processes more established models of financial services, which are grouped by type elements of the organizational structure of the average Russian company (the above names of departments).

Education on the fourth level (top managers and owners). At this level, it is necessary serious training and development strategy. Senior echelon must show some confidence and skills: the ability to build and motivate a team; steady skill delegation; stable control skills (including knowledge of management of the security service, internal audit and internal control service). In addition, at this level of leadership and added areas such as PR, relations with the state, partners, competitors, consultants and investors.

We now define the main criterion for evaluating educational products for business. Recall that business education is a commercial and specialized information services. And customers really want better, faster, cheaper. Accordingly, the practical criterion is as follows: the ratio of the students received useful knowledge and skills to the cost and duration of employment. With this criterion is likely to agree to the vast number of clients wishing to gain additional business education.

Wikipedia follows defines the term “skill” and “skill”.

Skill – the action generated by repetition and bring to automation. By availability of skill is that people starting to perform an action, not to meditate beforehand how it will implement it, it does not release from individual private operations.

Skill – mastering the subject ways of doing things, provided a set of acquired knowledge and skills. D is formed by exercises and creates the ability to perform actions not only in the usual, but in the changed conditions.

Useful knowledge – a new and effective for practical use patterns, formulas, methods and models made available to the general audience of the material.

Next, establish a system of criteria for evaluating the quality of educational products. Let it be: a precise indication of the objectives of the educational product; mentioned the cost, duration; the right choice and value items; strong teachers; current topics and issues; effective methodological approaches. There may be other criteria.

Actors future economy


Agree that for each of us the intellectual development and development in general is probably not an option. Rather, it is a necessity and even a necessity. … Of course, if we want to move forward, to achieve something, to improve the quality of their lives and their well-being.

The modern world is characterized by one capacious word – globalization. Its main attributes are all familiar with: technological progress, trade liberalization, the phenomenon of transnationalization. At the same time, the crisis that is going through the whole world – is also globalization, more precisely, its consequences.

Problems that gave rise to the crisis, today decide all governments. In our country, the same programs are developed, a lot of really good programs. But in order for them to start work lacks the main thing – to support the population.

Any problem that is related to the economy, the movement and the creation of wealth, can be solved only if the people – the participants of the State or companies themselves are beginning to take the initiative and actually create that wealth.

This situation depends not only on government policy, his bank or financial systems, but also by intentionality, culture and level of development of its citizens. On their ability to be the protagonists. Their ability to integrate various resources: financial, monetary, spiritual, material, and others – and create a different procedure, other cost and value.

Exactly these people innovators or entrepreneurs today we are sorely lacking. According to the Global Entrepreneurship Monitor (Global Entrepreneurship Monitor, GEM), which is an annual assessment of the national level and scope of business, the level of entrepreneurial activity in Russia is one of the lowest among the 59 countries participating in the project GEM. The index of early-stage entrepreneurial activity in 2009 was 3.9 percent compared to 3.5 in 2008. The level of nascent entrepreneurs in 2009 in Russia declined. The number of owners of the newly created business amounted to 2.3 percent (1.9 – 2008). The overall level of entrepreneurial activity in Russia shows that only about one percent of people do their business for five years and they like to do. For wealth creation and wealth of the state is not enough.

All media vying ready to talk about the fact that our young people are focused on the business on their own business. Statistics, however, with this statement somehow out of tune. I do not think that someone who wants to be misleading. Simply by a declaration of intentions to real concrete steps it somehow does not reach. How Come? I want to try to answer this question.

Our business school, doing education of adults, all the while facing a situation of leadership training that already exist in society. 13 years we have been teaching in the MBA program and other programs of professional development and recently noticed in practice, one major thing: we still come to learn smart and wonderful people, but gradually their level of basic education is reduced.

Where a person begins a pioneer? Probably still at school. It is here that should be encouraged and nurtured in him famous entrepreneurial streak. If we want to see in the future entrepreneurs, people who are able to move forward and business, science and education, and many other areas, we need to pay attention to the person before the business school, it is necessary to pay attention to it at school general education.

It is necessary in drawing conclusions, learning from the mistakes that have been committed, to pay attention to the basic education system, which we implement on a global scale.

And it is today clearly demonstrates that there is a loss of certain elements of education.
One of them – human contact with yourself – is very important. When we teach a child, it is necessary to form it did not just file with encyclopedic knowledge, but really teach him to be a man: to know who I am and what I want in life, to respect themselves, to be a winner and to build its own logic of action in society.

This missing element to be restored in the future. And in the very near. As the great Napoleon: “If the government loses the army – it’s trouble. If the state loses the emperor – a double misfortune. If the state loses education – is the collapse of the nation. ”

Of course, to begin this important work should be at school, in high school to consolidate and develop, bring to result in business schools. and then there will be operating this intellectual force that raises science, economy and society.