http://www.smallbusinesscourse.org Invest in yourself and your business. Tue, 08 May 2012 22:26:47 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.smallbusinesscourse.org/the-importance-of-brand-identity-build-one/ http://www.smallbusinesscourse.org/the-importance-of-brand-identity-build-one/#comments Sat, 04 Feb 2012 12:53:07 +0000 The Small-Business Course http://www.smallbusinesscourse.org/?p=364 Any product type, from any business, will offer the same core benefits. For example, any bottled water from any water company will be able to satisfy the basic need of thirst. But businesses are able to achieve higher profitability from other firms in their industry, even by offering the same core benefits, because they are able to offer Secondary [...]]]> http://www.smallbusinesscourse.org/the-importance-of-brand-identity-build-one/feed/ 0 http://www.smallbusinesscourse.org/how-to-recruit-online-effectively-important-attributes-based-on-the-business%e2%80%99s-reputation/ http://www.smallbusinesscourse.org/how-to-recruit-online-effectively-important-attributes-based-on-the-business%e2%80%99s-reputation/#comments Sat, 28 Jan 2012 11:04:54 +0000 The Small-Business Course http://www.smallbusinesscourse.org/?p=338 Successful businesses are able to attract qualified applicants, which is not an easy thing to do when considering the competitive nature among employers and the rareness of qualified applicants. Potential applicants look at multiple opportunities at the same time, and they make their selection based on the information they know about the job and the [...]]]> http://www.smallbusinesscourse.org/how-to-recruit-online-effectively-important-attributes-based-on-the-business%e2%80%99s-reputation/feed/ 0 http://www.smallbusinesscourse.org/the-human-resource-planning-process-three-vital-steps-for-success/ http://www.smallbusinesscourse.org/the-human-resource-planning-process-three-vital-steps-for-success/#comments Mon, 21 Nov 2011 00:56:45 +0000 The Small-Business Course http://www.smallbusinesscourse.org/?p=317 You may ask how useful a human resource planning process can be today and how does the process works. What is certain today, is that we live in a discontinuous environment, where volatility conquers and the future is just really hard to forecast. It is really hard for a small business to plan ahead because [...]]]> http://www.smallbusinesscourse.org/the-human-resource-planning-process-three-vital-steps-for-success/feed/ 0 http://www.smallbusinesscourse.org/differentiation-strategy-the-successful-approach/ http://www.smallbusinesscourse.org/differentiation-strategy-the-successful-approach/#comments Sat, 12 Nov 2011 19:05:21 +0000 The Small-Business Course http://www.smallbusinesscourse.org/?p=273 When starting a small business you need to make sure that your business will take the right direction, by implementing the right strategy, in order to achieve a competitive advantage over your competitors. A competitive advantage will help your business attract more customers, increasing [...]]]> http://www.smallbusinesscourse.org/differentiation-strategy-the-successful-approach/feed/ 1 http://www.smallbusinesscourse.org/cost-leadership-strategy-four-valuable-techniques-for-lower-costs/ http://www.smallbusinesscourse.org/cost-leadership-strategy-four-valuable-techniques-for-lower-costs/#comments Sun, 06 Nov 2011 14:41:54 +0000 The Small-Business Course http://www.smallbusinesscourse.org/?p=259 For a small business to achieve the lowest costs possible, special attention must be given to all the activities in the business starting from procurement of materials until the final sale to the final customer. It is said that today competition is not depended from business to business but from supply chain to supply chain. [...]]]> http://www.smallbusinesscourse.org/cost-leadership-strategy-four-valuable-techniques-for-lower-costs/feed/ 1